So over the last few weeks, a lot of preparation and planning has been happening to organise a Fun Day for both 13years of the store being open, and a fundraiser for Cancer Research UK. We are hoping this will bring a lot of interest to the store and raise a lot of money for the chosen charity in the mean time! From designing the raffle tickets to booking the Bucking Bronco Machine (On the day competition) I have tried to throw myself head first into this, and I am wanting as much publicity as I can obtain.
Also we managed to get a free pair of riding boots from a company called Mountain Horse, so we could run a Facebook "Like and Share" competition (as spoke about earlier in the blog). The competition finished with us having nearly 900,000 people viewing the post, 8.7k shares and we have now managed to get over 11,000 followers on Facebook! The post couldn't have gone any better. A girl from Manchester won the boots and was over the moon, and came the same day to get measured up!
As well as the fun day planning and becoming an overnight success on Facebook, everyday NEW people are coming through the door. They are travelling from far and wide to come and get a taste of the "Iron Horse Experience" (something that I am extremely passionate about, and implement the quote every day!). We had a great guy and his mum come from Loughborough, and had travelled over an hour... he was over the moon, that we had everything he needed to look amazing for his up and coming events. He was kitted out with new leather riding boots, breeches and a show jacket, as well as lots of little bits for his lorry. They agreed that we was definitely worth the drive and they would be back again!
Comments and reactions like this, make you realise you're doing something right!
(Above - 2 of the images/advertisements I have created to increase talk of the store and promote my new slogan)


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